Microsoft Slashes Zune Pricing
Sep 4th, 2007 | By James Lewin | Category: iPods & Portable Media PlayersMicrosoft is slashing the price of the Zune:
Tomorrow we’re dropping the suggested retail price for Zune to $199. It’s part of the normal product lifecycle, something we’ve had on the books for months. We just got some research back and customer satisfaction with the 30GB device is really high (around 94%) and we expect even more consumers will now want to discover the Zune experience at the new lower price.
The Zune has already been available at many places for $199, so this is likely to drop the online price even further.
Fire sale – nobody’s buying them!
[…] Based on unofficial info, the 2G Zunes are not iPod-killers, but instead appear to be several generations behind Apple’s latest iPods. Microsoft is likely to have to compete on price and with distribution deals in order to get these into people’s hands. […]