Blendtec, a company that makes heavy duty blenders, is using video blogging to sell $400 blenders. It’s also reinventing advertising along the way.

Blendtec makes hardcore blenders – not something that most people would think they need. Ask someone if they’d like to watch a video demonstration about a blender, and they are liable to run for the door.

Create a vlog about a blender that can blend anything, though, and people will be coming back for more.

Blendtec’s WillItBlend video series features Blendtec CEO Tom Dickson using the company’s Total Blender to powderize household objects, ranging from golf balls to a Coke-can smoothie.

Watch what Dickson does to his iPod:

“I love my iPod,” says Dickson, “but I’m ready for the latest!”

Who can argue with that?

Note: After seeing one of Dickon’s blenders destroy an iPod, you may feel the uncontrollable urge to buy an expensive blender. You can also bid on Dickson’s iPod smoothie on eBay.

Blendtec has taken advertisements for a relatively boring type of product, household and commercial blenders, and turned them into a viral visual display of the devices’ virility. With his WillItBlend series, Dickson is vlogging a path of destruction across the world of advertising, too.

Could you could use viral videos to sell toasters or mixers or vacuum cleaners?

Who knows – but if you figure out how, you’re going to sell a hell of a lot of them.